Morphe is the latest brand to join the liquid lipstick takeover, and by the look of things, the brand is about to give some of our fave liquid lipstick cultivators a run for their money. You may recognize Instagram-popular brand Morphe thanks to its blogger-approved set of brushes and palettes. Not yet, you say? Well, prepare yourself: The brand's new Morphe Matte Liquid Lipsticks will be flooding your newsfeed soon.
Morphe posted a picture of the new products on Instagram yesterday, prompting of sea of excited comments. Two hours later, the brand posted another picture with more details about the line. Not only is this the brand's first foray into liquid lipstick, but this launch will also include 22 gorgeous shades. The collection includes a wide variety of hues, including the School Girl (a pretty peach hue similar to the color Priyanka Chopra wore to the 2017 People's Choice Awards) and eye-catching purple hues like Kamikaze. Plus, there are even a few shades you may have already seen on some of your favorite beauty bloggers, like beauty boy and Maybelline ambassador Manny Gutierrez (a.k.a. Manny MUA). If you follow Gutierrez, you may recall an image he posted last week. He did not reveal the shade at the time, but did confirm it was a new Morphe Liquid Lipstick, which now we know is called Virgin (a pink neutral).
Along with Manny MUA, Morphe has collaborated with many other beauty sensations such as KathleenLights, and Jaclyn Hill, so you can bet we'll be seeing many swatches soon. We certainly can't wait to test these babies out and see what they look like on different skin tones. And we won't have to wait long. All 22 shades are dropping tomorrow at 10 a.m. PST on morphebrushes.com, retailing for $12.99 each. Score. Looks like Anastasia Beverly Hills and Kylie Cosmetics better watch out.
Allure.com by Chantel Morel